Cooke Communications, North Carolina Takes Brainworks Advertising Live

June 22, 2015 | All News What's New

Brainworks Software, the leading provider of newspaper advertising, ad tracking and circulation systems across North America has announced that Cooke Communications, North Carolina of Greenville, NC has completed their implementation of Brainworks Integrated Advertising and Ad Tracking software across all of their publications.

Cooke Communications, North Carolina publishes three daily newspapers including The Daily Reflector, Greenville, NC, The Daily Advance, Elizabeth City, NC and the Rocky Mount Telegram of Rocky Mount, NC plus 10 weekly newspapers in eastern North Carolina.

Cooke Communications conducted a thorough selection process that resulted in their selection of Brainworks. After an aggressive 9 month implementation, they brought the Brainworks Integrated Advertising system and Xpance Ad Tracking system live with virtually no disruption to their workflow.

John Barry, Founder of Brainworks said, “We’ve enjoyed a long-standing relationship with Cooke Communications using our CircSmart product and are thrilled that they choose Brainworks for their advertising and ad tracking modules as well”.

Laura Walgren, Advertising Implementation and Support Director for Brainworks stated that “the Cooke team put together an exceptional effort to successfully bring their system live. They are really a model organization with a dedicated and hard-working team”.

“We selected Brainworks because their system would allow us to dramatically improve efficiencies and reduce expenses”, stated Mariann McQueen, Chief Financial Officer for Cooke Communications, North Carolina. “The Brainworks project team was professional and really helped guide us through a smooth implementation”.

“We’re thrilled that Cooke Communications, North Carolina selected Brainworks,” stated Matt Griffith, Director of Sales and Marketing for Brainworks. “They have been great to work with and we’re excited about extending our existing business relationship with this incredible group.”

Brainworks software has been installed at over 1,000 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, ad tracking, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting mobile platforms.
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Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY, Wichita, KS and Belleville, Ontario, Canada.

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