Brainworks CircSmart eliminates 23 hours from EO Media’s Mail Processes

September 30, 2019 | All News What's New

 “With Brainworks CircSmart, we have streamlined our mail processes to cut 24 hours down to 1 hour per week.”  – Samantha Stinnett, Circulation & Systems Operations from EO Media

SAYVILLE, NEW YORK – Brainworks Software customer, EO Media Group is a family-owned group of small newspapers, websites and other communication entities based in Oregon and Washington.  With over 11 newspapers and 25 active users of Brainworks CircSmart, EO Media was looking for a solution to cut hours during the mailing processes and track more accurate data with their high volume mail subscription base.

Between EO Media’s mailing subscriptions done all by hand and the high volume coming inbound, staff struggled with keeping track of accuracy across the board. A major challenge they faced was the inability to properly match up the correct pre-prints to the correct subscribers.

Brainworks Pre-Print Integration gives EO Media the ability for all pre-prints entered into the advertising system to be fully integrated into the circulation system to provide on demand forecast by adzone and distribution type. (Home delivery, single copy, mail)

With Brainworks Pre-Print Integration, EO Media has been able to cut down their mail list processing down from an average of 24 hours down to just 1 hour per week.  EO Media was able to handle the high volume of mailing subscriptions and become more efficient with having the right inserts in the right mailing packages.

To hear more on how Brainworks can help streamline your mail processes, click here.

 About Brainworks

Brainworks recently marked its 30th year of software development experience.  Brainworks continues to build on its reputation of providing innovative media solutions through ongoing discussions with its publishing partners. Brainworks Software has been installed at more than 1,000 publications over the past three decades. Brainworks has offices in Sayville, NY, Wichita, KS and Belleville, Ontario, Canada. Find us at www.brainworks.com.





Comments are closed.

Want to see how we deliver media efficiency? Sign up for a Demo!


Call us today, toll-free at 800-755-1111, or fill out our demo request form so we can learn more about your particular situation. From there, we’ll work with you to setup a demo and show you how our Media solutions can address your situation whether it’s Advertising, CRM, Circulation or Ad Management.