Our people are our greatest strength, as well as our direct link to our customers. Watch as the people who serve you daily explain the value of our revenue generating products, the excitment that comes from helping modern newspapers succeed in today's markets, and their commitment to providing every Brainworks customer with the tools and service they need to make more money.
Brainworks is staffed by newspaper industry veterans, and we bring that experience to bear in the way we develop our products and serve our customers. Watch as our people explain how our products will help you make more money in creative new ways. You'll also see the passion we bring to our jobs and the commitment to success that we extend to each and every Brainworks customer.
Rick discusses how important it is for software to empower the money-making capabilities of newspapers. He describes the success-strategy that Brainworks maps out before every installation and how the metrics are evaluated afterwards to document effectiveness.
Leslie describes two features of Brainworks' A/R product that clearly separates it from the pack. First, Brainworks' Data Mining is fully integrated with A/R, making customer data available to all areas of the organization, including contract and credit information. Second, Brainworks' A/R suite comes with built-in money-making tools in the form of advanced CRM and campaigning tools, including Web and Palm access. Utilizing A/R as a revenue generating tool? Only Brainworks could think of something like that.
Dick explains the revolutionary technology that takes circulation software beyond distribution and makes it a bona fide revenue producting tool for modern newspapers. Brainworks' CircSmart incorporates fully embedded mapping from Map Info, which opens up a world of revenue opportunities, especially in the area of targeted inserts and pre-print advertising.
John describes in full detail the numerous ways that Brainworks' classifed advertising system can increase revenue on almost every order utilizing its integrated upselling and cross-selling tools, as well as its built-in ability to make reps incredibly more productive when both taking new orders and getting repeat business from existing customers.
Shari discusses how Brainworks' "customer first" approach comes into play during installation and beyond. She notes Brainworks' high priority on customer service, and also explains how Brainworks develops new functions from genuine customer needs, and then provides these improvements to every customer at no additional cost through the standard customer support plan.
Melody points out that the purpose of software is to bring in revenue, and Brainworks' products produce revenue equally well regardless of the size of the newspaper because the system can be customized for each indiviual site. Melody also notes that increasing revenue is what publishers' are most concerned about, and Brainworks' upselling tools ensure that the ROI is built right in to the product.
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