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John Barry On ... Modern Tools
Many newspapers still lack the modern tools, technology, functionality and work flow that their new competitors have, putting them at a severe disadvantage in the battle for advertising dollars. John shows how Brainworks overcomes this by building state-of-the-art selling strategies into their systems that empower newspapers to compete and win in the race for revenue.
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John Barry On ... The Brainworks Approach
What differentiates Brainworks from everyone else? We're focused on just one thing: maximizing revenues for newspapers. We do this by looking at every angle of opportunity, either existing or emerging, and then fully exploit these to make newspapers more profitable.
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John Barry On ... Why The Honolulu Advertiser and The Buffalo News Chose Brainworks
In 2007 Brainworks landed one of Gannett Publishing's choicest sites, The Honolulu Advertiser, and then went live with a complete advertising system in an astonishing five months ( read more). Then in 2008 Brainworks was chosen by The Buffalo News, a Berkshire Hathaway company, after a grueling selection process, and subsequently went live with another complete advertising system ( read more). In this video John describes the selection criteria and why Brainworks was chosen over every other competitor in each case.
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John Barry On ... Master the Present, Master the Future
In order to thrive in today's markets John explains how newspapers must first maximize every revenue opportunity that currently exists, while also developing the ability to quickly implement new technologies and business practices as they emerge. Strength today along with speedy response to emerging competition is key.
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John Barry On ... Classified Advertising
How can newspapers get consistently high performance from their phone room staffs? Brainworks embeds the proven techniques of top ad-sellers right in the software, then monitors every sale while in progress, and provides in-context prompts and cues for up-sells, cross-sells, frequency builds, Web and more to maximize the value of every sale by every rep. Nothing is overlooked, so there's absolutely no need to leave money on the table anymore. John describes in detail.
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John Barry On ... Classified Success Stories
John continues his discussion of classified advertising software with three notable success stories of dramatic revenue increases at Brainworks' sites: The Houston Greensheet's immediate seven-figure annual ad revenue increases; Tyler Morning Telegraph's 47 consecutive months of increased classified ad revenue; and The Port Charlotte Sun Herald's 37% increased classified revenue in the first year after installation.
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John Barry On ... Web-based Classified and Order Entry Tools
Revenue that newspapers are losing to the Internet can be recaptured if publishers learn to incorporate Web-based tools into their methodologies. Brainworks offers a full suite of proven Internet tools that are derived from the Web's most successful selling models. John details these tools, and talks about one site that has experienced seven-figure increases in revenue since rolling out the Brainworks suite.
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John Barry On ... CircSmart
Circulation software is no longer a cost center but a profit producer with Brainworks' CircSmart. John explains how embedded mapping from MapInfo, integrated demographics, and tools for selling pre-prints, direct mail and solo mail not only bring circulation into the 21st century in terms of efficiency and productivity, but also creates new opportunities for revenue, tying circulation to other revenue producing functions of modern newspapers.
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John Barry On ... Data Mining
John discusses the need for real-time information in modern newspaper management, and a solution from Brainworks that empowers anyone in the organization to get the precise information they need when they need it.
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John Barry On ... CRM Tools
Brainworks' CRM tools are fully integrated into the advertising system so that every customer's information is available at all times, including order histories, customer behaviors, credit status and more. This same information is available wirelessly in real time to reps in the field so they can process and send orders in seconds. And because everything is recorded in one database, managers can follow reps' activity every day and respond quickly to changing markets with powerful outbound marketing campaigns.
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John Barry On ... The Sales Funnel
Getting the most from out-bound reps requires knowing how they're spending their time and what activities they're engaged in. John explains that by collecting this data and interpreting it in graphical form, ad directors and managers can continually monitor the productivity of their teams and acquire new accounts.
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NEXPO 2008 Presentation
This presentation played throughout NEXPO 2008. In it John explains Brainworks' approach to software development and the value Brainworks' products bring to newspapers. In addition, several customers comment on why they chose Brainworks and their experience with the products and company.
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John Barry at America East
In this detailed interview John speaks about how the company began, the philosophy behind the products and how his passion for helping newspapers motivates everything he does.
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