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Brainworks' Video
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Insights From John Barry
John Barry, President of Brainworks Software, speaks about his company, his products, and the newspaper industry. He explains that modern newspapers and media companies can, and must, adapt to new realities in today's markets, and how innovative software that leverages new approaches for generating revenue while also creating real-time efficiencies will be a key differentiator for companies that succeed.
 More video from Brainworks:
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John Barry On ... Modern Tools
Many newspapers still lack the modern tools, technology, functionality and work flow that their new competitors have, putting them at a severe disadvantage in the battle for advertising dollars. John shows how Brainworks overcomes this by building state-of-the-art selling strategies into their systems that empower newspapers to compete and win in the race for revenue.
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John Barry On ... The Brainworks Approach
What differentiates Brainworks from everyone else? It's their singular focus on maximizing revenue for today's newspapers and media companies. Brainworks does this by discovering new areas of opportunity, either from existing operations or from areas that are emerging outside the industry, and then creating innovative solutions to fully exploit those opportunities and make newspapers more profitable.
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John Barry On ... ClassSmart™ Classified Advertising Software
How can newspapers get consistently high performance from their phone room staffs? Brainworks embeds the proven techniques of top ad-sellers right into the software, monitors every sale while in progress, and then provides in-context prompts and cues for up-sells, cross-sells, frequency builds, Web placement and more to maximize the value of every sale by every rep. Nothing is overlooked, so there's no need to ever leave money on the table again.
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John Barry On ... Classified Success Stories
John continues his discussion of classified advertising software with three notable success stories of dramatic revenue increases at Brainworks' sites: The Houston Greensheet's immediate seven-figure annual ad revenue increases; Tyler Morning Telegraph's 47 consecutive months of increased classified ad revenue; and The Port Charlotte Sun Herald's 37% increased classified revenue in the first year after installation.
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John Barry On ... Web-based Classified and Order Entry Tools
Revenue that newspapers are losing to new competitors can be recaptured if publishers learn to incorporate Web-based tools into their methodologies. Brainworks offers a full suite of proven Internet tools that are derived from the Web's most successful selling models. John explains these tools, and illustrates with the example of one customer that has experienced seven-figure increases in revenue since rolling out the Brainworks Web-ordering suite.
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John Barry On ... CircSmart™ Circulation and Audience Development Software
Circulation software is no longer a cost center but a profit producer with Brainworks' CircSmart(tm). Embedded mapping from MapInfo, integrated demographics, and tools for selling pre-prints, direct mail and solo mail not only brings circulation into the 21st century in terms of efficiency and productivity but also creates numerous opportunities for new revenue growth, joining circulation to the other revenue producing areas of modern newspapers and media companies.
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John Barry On ... Brainworks Data Mining and Reporting Tools
John discusses the need for real-time information in modern newspaper management, and a solution from Brainworks that empowers anyone in the organization to get the precise information they need when they need it -- in seconds, not hours or days.
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John Barry On ... Brainworks CRM Tools
Brainworks' CRM tools are fully integrated into the advertising system so that every customer's information is available at all times, including order histories, customer behaviors, credit status and more. This same information is available via wireless access in real time to reps in the field so they can process and send orders instantly. And because everything is recorded in one database, managers can follow reps' activity throughout the day every day and respond quickly to changing market conditions with powerful outbound marketing campaigns.
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John Barry On ... The Brainworks Sales Funnel
Getting the most from out-bound reps requires knowing how they're spending their time and what activities they're engaged in. John explains that by collecting this data and interpreting it in graphical form, ad directors and managers can continually monitor the productivity of their teams, provide coaching and incentives where needed, and be much more proactive and efficient in acquiring new accounts.
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John Barry at America East
In this detailed interview John speaks about how the company began, the philosophy behind the products and how his passion for helping newspapers motivates everything he does.
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Customer Interviews
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