The Journal Register Company Selects Brainworks Advertising System
With a new Digital First initiative in place the time is right for The Journal Register Company to implement Brainworks and exploit a host of new revenue streams.
Sayville, Long Island, January, 2011 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that The Journal Register Company has selected Brainworks to provide a full advertising system for their entire company, which includes 170 print titles and 154 digital offerings clustered in six geographic regions across the Northeast and Midwest. JRC will implement a complete Brainworks integrated advertising system including classified, retail and preprint advertising as well as web ad order entry, web publishing, client web access, data mining, sales force automation and integrated marketing.
“JRC has had their eyes on us for a long time and we've always admired them,” states John Barry, President of Brainworks. “This is the perfect time for them to take advantage of our latest capabilities, especially their innovative phone room tools that generate added revenue and the integrated CRM functionality that allows sales executives to spend more time growing their business and that of their clients, too."
“We are extremely excited that Brainworks has been selected as The Journal Register Company’s technology partner,” continues Barry. "We're looking forward to helping this dynamic and visionary team achieve the goals set forth in their Digital First initiative. At a time when innovation is of paramount importance in our industry, the fact that The Journal Register Company recognizes Brainworks as a company that can deliver the innovative products they need to move forward and succeed is truly a feather in our cap. We expect this to be a great and highly productive partnership."
The new system will replace systems by DTI, ATEX and some internally developed applications. Installation began in January 2011 and is expected to run for two-and-a-half years.
The Journal Register Company’s 170 publications, including 18 daily newspapers and 154 digital offerings, are strategically situated within six major metropolitan areas including Greater Philadelphia, metropolitan Detroit and much of Michigan, Connecticut, Greater Cleveland, and both the Capital-Saratoga and the Mid-Hudson regions of New York. Their daily and non-daily publications generate an audience of nearly 14 million people each month. They are the primary source of local news, sports and entertainment information within their regions.
More company information, including links to the newspaper Web sites, is available at http://www.JournalRegister.com.
Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms.
Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY and Wichita, KS.
Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111