|
back
print
ASP Westward Selects Brainworks
Advertising and Circulation
After an exhaustive six month selection process, ASP Westware L.P. has selected Brainworks to supply their next generation advertising, CRM, accounts receivable and circulation system.
by Rick Sanders
Sayville, Long Island, July, 2010 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that ASP Westward L.P. has selected Brainworks to provide them with a two hundred forty nine user integrated advertising and circulation system. The system will be installed at the corporate data center in Longview, Texas and will support its three divisions in Houston, East Texas and Colorado. ASP Westward will implement a complete Brainworks integrated advertising and circulation system including classified, retail and preprint advertising as well as web ad order entry, web publishing, client web access, data mining, sales force automation, integrated marketing, sales budgeting and interfaces to numerous third party systems.
“We are thrilled that ASP Westward has selected Brainworks as their partner,” stated John Barry, President of Brainworks. “The selection process utilized by Westward was extremely thorough. We very much appreciate the time and energy Westward devoted to the selection process. I am honored to be selected by an organization that is so capable and that has done their homework so thoroughly. And I am thrilled to undertake a project which will bring together the talents of the Brainworks team with the remarkably outstanding group of professionals at ASP Westward.”
ASP Westward, L.P. (Westward) publishes community newspapers in suburban metropolitan and isolated rural communities. The Company is focused on establishing and maintaining a strong franchise as the leading provider of local information and advertising. Its largest group of papers serves the suburban communities surrounding Houston, its headquarters city. Westward also publishes a suburban group serving communities south of Denver, Colorado, and a group of isolated rural weeklies in East Texas communities, which share a common production facility.
Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms.
Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY and Wichita, KS.
________________________________________
Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111
|