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Sayville, Long Island, August, 2010 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that The Seattle Times Company has selected Brainworks to provide them with a two hundred fifty-four user integrated advertising system. The system will be installed at The Seattle Times as well as the Yakima Herald-Republic and Walla Walla Union-Bulletin. The Times and its affiliates will implement a complete Brainworks integrated advertising system including classified, retail and preprint advertising as well as web ad order entry, web publishing, client web access, data mining, sales force automation, integrated marketing, sales budgeting and interfaces to numerous third party systems.

“After an extensive search, The Seattle Times Company has chosen the Brainworks advertising system” said Jeannine Duvall, Executive Director of Advertising at the Times. “Today’s advertising teams require flexible system solutions for quickly changing markets. Brainworks provides the ad hoc reporting and flexible pricing architecture we need to respond to marketplace challenges. We are extremely impressed with the support, flexibility, and vision of Brainworks and look forward to our partnership.”

“The search for the best advertising system for The Seattle Times was a detailed and methodical process,” said Ana de Give, Senior Project Manager. “Our team was impressed by both the user interface and the functionality of Brainworks. We were also impressed with the lengths to which the Brainworks team went to understand our business needs, and the concrete suggestions they made for solving our challenges.“

“We are thrilled that The Seattle Times Company has selected Brainworks as their partner,” stated John Barry, President of Brainworks. “The selection process utilized by The Times and its affiliates was extremely thorough. We very much appreciate the time and energy Seattle devoted to the selection process. I cannot say enough about the team at The Seattle Times. They represent a tremendous collection of talent and experience – highly astute, competent, discerning, focused, and all with a wonderful work ethic. I am honored to be selected by a team that is so capable and that has done their homework so thoroughly. And I am thrilled to undertake a project which will bring together the talents of the Brainworks team with the remarkably outstanding group of professionals at The Seattle Times Company.”

Implementation will begin in the 3rd quarter of 2010 and conclude by the 1st quarter of 2012. Brainworks will replace existing Atex, Admarc and Baseview advertising systems.

The Seattle Times is a 114-year-old locally owned journalism and community service company. Founded in 1896 by Alden J. Blethen, The Seattle Times is a fourth and fifth generation family business. The family's flagship newspaper, The Seattle Times, is the largest daily newspaper in Washington state and the largest Sunday newspaper in the Northwest. The flagship Web site, seattletimes.com, is the largest local news information web site in the Northwest. Other Blethen-owned newspapers in Washington are the Walla Walla Union-Bulletin, the Yakima Herald-Republic, The Issaquah Press and its affiliated community newspapers: the Newcastle News, the Sammamish Review and the SnoValley Star.

More company information, including links to the newspaper Web sites, is available at http://www.seattletimescompany.com.

Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms.

Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY and Wichita, KS.

Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111