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The Marketeer Selects Brainworks Classified Advertising and Accounts Receivable Systems
After searching for months and weighing all the options available when starting up a new publication the team that is bringing “The Marketeer” back to life on Staten Island and in New York decided tha
Sayville, Long Island, March 2010 - Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced the signing of a contract for a ten-user integrated classified advertising system for The Marketeer, a division of CBA Industries. CBA Industries will implement a complete Brainworks classified advertising and accounts receivable system for The Marketeer a community classified tabloid formerly published by Newsday.
“We interviewed and entertained several different vendors. Our primary objective was to find a vendor…that would be our “partner”. We have a several internal initiatives that go beyond the day-to-day operations of our publication and we needed a software partner that was willing to help develop solutions, not just sell product. From pre-presentation through negotiations I felt that Brainworks definitely set themselves apart from the others by exhibiting sincere interest in meeting our needs whether it required development of new technology or simply just a phone call to provide answers to questions,” said Carl Casazza, Vice President of CBA Industries. “The Marketeer has a long heritage on Staten Island as a community paper and marketplace and when Newsday ceased publication we felt there was still demand enough in the community to support the paper”, said Casazza, “and we sought out a technology partner to help us resurrect the publication and help us grow it in the future.”
John Barry, President of Brainworks Software added; “The Marketeer and the team at CBA Industries is an exciting, energized organization. Led by a determined and community oriented publisher they are transforming their organization through innovation and an intense focus. They recognized the importance of choosing vendors that matched their creativity and drive. For this reason, we at Brainworks are particularly pleased to have been selected for such an important role within The Marketeer - helping to drive advertising revenues upward.”
“As we evaluated our options it became very clear that Brainworks was the one system and the one vendor partner that we could count on to not only give us an improved software system, but also help us design our workflow so that we could become an efficient and profitable organization”, said Ray McCutcheon, Marketing Manager.
“It is extremely gratifying to realize that The Marketeer selected Brainworks on the basis of our hard work during the selection process, as well as Brainworks’ products themselves,” said Jeff Kimmel, Brainworks’ Business Development Manager. “We look forward to demonstrating that same level of effort throughout the project and beyond.”
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