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Sayville, Long Island, November, 2009 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced the agreement for a classified, retail and web advertising, accounts receivable, CRM and circulation system with the Durango Herald of Durango, CO. The family-owned group publishes The Durango Herald, a daily newspaper with circulation of 9,400, The Cortez Journal (circulation: 6,900) along with two weeklies, the Dolores Star and the Mancos Times. The newspaper group is owned by the Ballantine family of Durango, CO.

The Herald and the Journal are highly respected newspapers that understand the key roles advanced advertising and circulation systems play as newspapers tackle the challenges of finding new sources of revenue. The Herald has won numerous awards, given by entities such as the Society of Professional Journalists,[3] the Colorado Associated Press Reporters and Editors, and the Colorado Press Association.
Brainworks welcomes the opportunity to work with our new partners at these excellent newspapers. We are very excited about the tremendous opportunity to a complete Brainworks advertising and circulation system that will define and drive new system capabilities that will increase newspaper’s ability to generate more revenue” stated John Barry, President of Brainworks.

“We are thrilled that Durango has selected Brainworks as their Advertising, CRM and Circulation system vendor.” said Rick Sanders, Western Region Business Development Manager. “Together Durango and Brainworks will develop new and innovative ways to help newspapers overcome the many obstacles they face in today’s challenging media market.

The installation is scheduled to get underway this quarter and is planned to complete in the first part of 2010. Brainworks is replacing an APT advertising and circulation system.

Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms.

Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville NY, Wichita KS and Sydney, Australia.
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Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111