East Bay Newspapers Expands Brainworks Systems to Include Web Order Entry and Sales Force Automation

Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has been selected to provide a web self-service portal for the classified advertising effor

Sayville, Long Island, March 2009 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has been selected to provide a web self-service portal for the classified advertising effort and also a Sales Force Automation/Customer Relationship Management system at Eat Bay Newspapers in Bristol, RI. East Bay Newspapers is a current Brainworks site utilizing both classified and ROP Display advertising systems as well as the Brainworks AR System.

“We have used Brainworks systems for many years and they have always been a quality vendor”, said Lisa Carro, East Bay General Manager. “We knew we had to be proactive in our revenue generation in this difficult economy and Brainworks provides solutions that we believe will help us make the difference.”

John Barry, President of Brainworks Software added; “East Bay is an exciting, energized organization. Led by their determined and community oriented publisher and his group of handpicked managers, they are transforming their organization through innovation and an intense focus. They recognized the importance of choosing vendors that matched their creativity and drive. For this reason, we at Brainworks are particularly pleased to have been selected for such an important role within The East Bay - helping to drive advertising revenues upward.”

“As we evaluated our options it became very clear that Brainworks was the one system and the one vendor partner that we could count on to not only give us an improved software system, but also help us redesign our workflow so that we could become a more efficient and profitable organization”, said Lisa Carro, General Manager.

Founded in 1837, East Bay’s parent company, Phoenix-Times Publishing Company publishes 9 different weekly newspapers in Easter Rhode Island and Southern Massachusetts.

Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms.

Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY and Wichita, KS.
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Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111
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