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Sayville, Long Island, March 2009 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America announces The Yorktown Pennysaver Media Group is now “Live” on a new Brainworks “ClassSmart” classified advertising system and web order entry system. The Yorktown Pennysaver Media Group implemented a complete Brainworks classified advertising system including web ad order entry, web publishing, a new on-line auction site, and interfaces to numerous third party systems.

“We interviewed and entertained several different vendors. Our primary objective was to find a vendor…that would be our “partner”. We have a several internal initiatives that go beyond the day-to-day operations of our publications and we needed a software partner that was willing to help develop solutions, not just sell product. From pre-presentation through negotiations I felt that Brainworks definitely set themselves apart from the others by exhibiting sincere interest in meeting our needs whether it required development of new technology or simply just a phone call to provide answers to questions,” said Scott Bonci, Information Systems Manager.

John Barry, President of Brainworks Software added; “The Yorktown Pennysaver Media Group is an exciting, energized organization. Led by their determined and community oriented publisher and her group of handpicked managers, they are transforming their organization through innovation and an intense focus. They recognized the importance of choosing vendors that matched their creativity and drive. For this reason, we at Brainworks are particularly pleased to have been selected for such an important role within The Yorktown Pennysaver Media Group - helping to drive advertising revenues upward.”

“As we evaluated our options it became very clear that Brainworks was the one system and the one vendor partner that we could count on to not only give us an improved software system, but also help us redesign our workflow so that we could become a more efficient and profitable organization”, said Lisa Thomas, Classified Advertising Manager/Supervisor.

The Yorktown Pennysaver Media Group spans multiple mediums and boasts a circulation of more than 360,000. Brainworks is excited to partner with such a dynamic and forward thinking organization.
 
Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms.
Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY and Wichita, KS.
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Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111
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