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Sayville, Long Island, May, 2008 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced the agreement for a classified, retail and web advertising, accounts receivable and CRM system from the World Publishing Co. of Wenatchee, WA. World Publishing Co. publishes The Wenatchee World, a family-owned daily newspaper with a circulation of 26,000. The newspaper is owned by the Woods family of Wenatchee, WA.

The World is a highly respected newspaper that understands the key role advanced advertising systems play as newspapers tackle the challenges of finding new sources of revenue. As such, World Publishing and Brainworks have agreed to jointly establish an Advertising Center of Excellence for the purposes of further researching the needs of newspaper advertising departments. Among other activities, Wenatchee and Brainworks will jointly host seminars inviting newspapers from around the country to join them in exploring innovative ways to drive new revenues.
Brainworks welcomes the opportunity to work with our new partners at The Wenatchee World.

We are very excited about the tremendous opportunity to establish this new Center of Excellence that will define and drive new system capabilities that will increase newspaper’s ability to generate more revenue” stated John Barry, President of Brainworks.

“The Brainworks system will provide us with numerous avenues to help us drive new revenue streams,” said Steve Robinson, Chief Operating Officer of The Wenatchee World. “Brainworks willingness to work with its customers as partners convinced us of the benefits that would result from establishing the Advertising Center of Excellence. We look forward to working with Brainworks on this exciting effort.”

“We are thrilled that Wenatchee has selected Brainworks as their Advertising system vendor.” said Rick Sanders, Western Region Business Development Manager. “Together Wenatchee and Brainworks will develop new and innovative ways to help newspapers overcome the many obstacles they face in today’s challenging advertising market.

The installation is scheduled to get underway this quarter and is planned to complete by the month of October. Brainworks is replacing a MediaSpan classified advertising system and a PBS AM advertising system.

Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms.

Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville NY, Wichita KS and Sydney, Australia.
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Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111
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