back  print 

Sayville, Long Island, January, 2008 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced the signing of a contract for a 50-user integrated advertising system and an 11-user Circulation System for The Advocate-Messenger.
The Advocate-Messenger will implement a complete Brainworks integrated advertising system including classified, retail and preprint advertising as well as web ad order entry, web publishing, client web access, data mining, sales force automation, integrated marketing, sales budgeting and interfaces to numerous third party systems. The Schurz Communications system will be a complete installation with a centralized data center will be located at the regional hub in Danville and all of the group’s publications will operate from that single site via Wide Area Network connections providing all sites with identical toolsets and instant access to all financial and ad data.
“We needed a business solution that would allow our local publishers and corporate management to have a 360-degree view of our business at all times so that we could make critical business decisions in a timely manner instead of always looking in the rearview mirror”, said Scott Schurz, Publisher. “We need to take our company forward and allow us to grow quickly and effectively.”
John Barry, President of Brainworks Software added; “The Advocate-Messenger is an exciting, energized organization. Led by a dynamic publisher and member of the Schurz family along with his group of hand- picked managers, they are transforming their organization through innovation and an intense focus. They recognized the importance of choosing vendors that matched their creativity and drive. For this reason, we at Brainworks are particularly pleased to have been selected for such an important role within the Advocate-Messenger - helping to drive advertising revenues upward.”
Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms.
Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY and Wichita, KS.
________________________________________
Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111