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After an exhaustive selection process involving multiple vendors, The Yorktown Pennysaver Media Group picks Brainworks to supply their next generation classified advertising and web publishing tools.

Sayville, Long Island, October, 2007 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced the signing of a contract for a twenty five user integrated classified advertising system to The Yorktown Pennysaver Media Group. The Yorktown Pennysaver Media Group will implement a complete Brainworks classified advertising system including web ad order entry, web publishing, a new on-line auction site, and interfaces to numerous third party systems.

“We interviewed several different vendors. Our primary objective was to find a vendor that would be our “partner”. We have several internal initiatives that go beyond the day-to-day operations of our publications and we needed a software partner that was willing to help develop solutions, not just sell product. From pre-presentation through negotiations I felt that Brainworks definitely set themselves apart from the others by exhibiting sincere interest in meeting our needs whether it required development of new technology or simply just a phone call to provide answers to questions,” said Scott Bonci, Information Systems Manager.

John Barry, President of Brainworks Software added; “The Yorktown Pennysaver Media Group is an exciting, energized organization. Led by their determined and community oriented publisher, Carla Chase and her group of handpicked managers, they are transforming their organization through innovation and an intense focus. They recognized the importance of choosing vendors that matched their creativity and drive. For this reason, we at Brainworks are particularly pleased to have been selected for such an important role within The Yorktown Pennysaver Media Group - helping to drive advertising revenues upward.”

“As we evaluated our options it became very clear that Brainworks was the one system and the one vendor partner that we could count on to not only give us an improved software system, but also help us redesign our workflow so that we could become a more profitable and efficient organization”, said Lisa Thomas, Integrated Products Manager.

“It is extremely gratifying to realize that The Yorktown Pennysaver Media Group selected Brainworks on the basis of our hard work during the selection process, as well as Brainworks’ products themselves,” said Jeff Kimmel, Brainworks’ Business Development Manager. “We look forward to demonstrating that same level of effort throughout the project and beyond.”

The Yorktown Pennysaver Media Group spans multiple media and boasts a circulation of more than 356,000. This year the company is celebrating its 50th year in business and is considered one of the largest and most successful community shoppers in the country. Brainworks is excited to partner with such a dynamic and forward thinking organization.

Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms.

Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY and Wichita, KS.
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Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111