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Sayville, New York Oct 2007: Brainworks Software, a technology leader in delivering revenue generating solutions to the media market, and Advanced Publishing Systems the developer of Optima Live are pleased to announce they have signed a partnership agreement that will allow them to deliver fully integrated planning, production and distribution solutions.

John Barry, President of Brainworks stated, "We are pleased to be able to offer our customers such a well established and mature layout system. We feel the APS system compliments our state-of-the-art advertising and circulation systems perfectly, and will allow our customers the luxury of having fully automated layouts with edition control and ad space management. This browser-based system allows multiple editions across multiple sites to be shared live across an organization."

APS provides solutions to the print media publishing sector. With over 200 systems in place across the world ranging from publications such as The Daily Telegraph in Sydney to The Australian and the Chronicle in Wangaratta.

Graeme Vessey, Managing Director of Advanced Publishing Systems offered this comment when asked how the partnership would benefit his customers. "The relationship between Brainworks and Advanced Publishing Systems will provide a fully integrated software solution of the latest technology under a single supplier contract, and will vastly improve quality control with a proven ROI to the publishers." Visit the APS website for more information about Advanced Publishing Systems at advancedpublishing.com.

Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms. Brainworks customers include individual newspapers as well as publishing companies that incorporate multiple products and divisions into a single database.

"Optima Live is a great fit for Brainworks and our customers," said Jo Ann Froelich, Corporate Account and Global Business Manager for Brainworks Software "They are a trusted provider of software solutions and services to the global media industry. We are very pleased to be working more closely with them to meet the needs of both customers."

Brainworks Software will sell, install and provide first-line customer support services for the Advanced Publishing Systems software at all Brainworks customer sites.

"Our advertising and distribution software focuses on our customers' revenue generation and we see the Advanced Publishing Systems products as a valuable addition to this strategy," said Dick Kitzmiller, General Manager of Brainworks Software. "As we help our customer's transition into multimedia publishing businesses we see the need for products like APS, integrated with the Brainworks Software solutions, to help improve quality and promote workflow efficiencies."

Brainworks Software partners with complementary solution providers that enhance cross media productivity. Providing professional, long-term support, Brainworks Software is headquartered in Sayville, New York. Brainworks may be found on the Web at: http://www.Brainworks.com.

Optima Live provides control at multiple points throughout the process from sales to output.



About BrainworksSoftware
Brainworks Software is a leading provider of software solutions and services to the global media industry, with a history of continuous innovation and quality with a commitment to client services and technical support.

About Advanced Publishing Systems
APS currently has 40 companies publishing more than 210 products using APS software. Over 150 seats of Quick layout are commissioned, resulting in 19000 pages being planned each week. That equates to a total of around 1 million pages per year! At one APS community newspaper site 6 operators plan 43 titles and approximately 3250 pages, with 85% ad fill, each week, over a two day production period.

For more Information Contact
Jo Ann Froelich, Corporate Account and Global Business Manager, Brainworks Software
jfroelich@brainworks.com
Graeme Vessey President, Advanced Publishing Systems
gvessey@advancedpublishing.com

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