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Sayville, Long Island, June, 2007 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced the signing of a contract for a forty user integrated advertising system to The Times Leader. The Times Leader will implement a complete Brainworks integrated advertising system including classified, retail and preprint advertising as well as web ad order entry, web publishing, client web access, data mining, sales force automation, integrated marketing, sales budgeting and interfaces to numerous third party systems.

“We interviewed and entertained over 5 different vendors. The only one who interviewed us before they arrived was Brainworks. From pre-presentation through negotiations I felt that Brainworks definitely set themselves apart from the others by exhibiting sincere interest in meeting our needs whether it required development of new technology or simply just a phone call to provide answers to questions,” said Dee McCants, Vice President of Advertising and Marketing at Times Leader.

John Barry, President of Brainworks Software added; “The Times Leader is an exciting, energized organization. Led by their newly-returned former publisher and his group of hand picked managers, they are transforming their organization through innovation and an intense focus. They recognized the importance of choosing vendors that matched their creativity and drive. For this reason, we at Brainworks are particularly pleased to have been selected for such an important role within the Times Ledger - helping to drive advertising revenues upward.”

“I am excited to be involved in my second installation of the Brainworks software because I know the system to be very user friendly; very flexible, especially in an environment with multiple products/publications; and I love the way that I can extract information to help me analyze our business to identify and determine programs to increase revenue;” said Michelle Lester, Classified Manager for the Times Leader.

The paper, which is owned by the Wilkes Barre Publishing Company, led by Richard Connor the former publisher of the paper when it was owned by Capital Cities, a division of the Walt Disney Company. Wilkes Barre Publishing publishes The Times Leader with a daily circulation of 39,000 as well as a number of special publications. The installation is scheduled to begin in June 2007 and is planned to complete in the fourth quarter of 2007. Brainworks is replacing a PPI classified system and an Atex/Geac/CJ AIM advertising system as well as several internally developed information systems.

“It is extremely gratifying to realize that The Times Leader selected Brainworks on the basis of our hard work during the selection process, as well as Brainworks’ products themselves,” said Jeff Kimmel, Brainworks’ Business Development Manager. “We look forward to demonstrating that same level of effort throughout the project and beyond.”

Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and Palm OS platforms.

Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY and Wichita, KS.
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Brainworks is located in Sayville, NY. For additional information on Brainworks and the products that we offer call us at (800) 755-1111