October 14, 2011

Janet DeGeorge, renowned sales trainer and classified consultant continues her Webinar series and focuses on helping newspaper classified departments drive new revenue through the Recruitment category. Notes from the webinar are available for download in both PDF and PowerPoint formats.

August 19, 2011

This month, sales trainer and classified consultant, Janet DeGeorge, continues her Webinar series and focuses on helping newspaper classified departments drive new revenue through the Real Estate category. Notes from the webinar are available for download in both PDF and PowerPoint formats.

July 1, 2011

Janet DeGeorge describes new revenue generating ideas for classified operations including employment, real estate, auto and "making money from FREE".

March 28, 2011

One of my very favorite consulting and training opportunities is helping my newspaper clients turn around an unfavorable real estate advertising scenario, be it falling revenues or a real estate market that has a love/hate relationship with the newspaper. Consider the following 5 Steps if you fall into one of the above categories or if you just want to have the best advertiser relationship with your Real Estate community.

February 18, 2011

There is only one sure way to increase your classified revenue. PLAN FOR IT. We want our sales staff to bring in new business, but where do they start? Well, you can start here and adjust to your market and change of seasons. Get into the groove of planning specials 60 days in advance, and getting promotion out 30 days in advance.

January 20, 2011

No one has to tell you how bad it has been for recruitment advertising. But here at the start of 2011, things are looking up and new jobs are being created. With all the competition fighting for those recruitment ads, you can’t just sit back and hope ads will come your way. There is a strategy to get your fair share of the market and even with the limited resources you probably have on hand.

November 30, 2006

Brainfood recently interviewed Kay Mize, Advertising Director for The Greensheet, a group of weekly shoppers in the Southwest. Kay shared some interesting ideas on how she keeps her call center agents motivated.

March 27, 2006

Jerry Rives has been Circulation Director at the Tyler Morning Telegraph in Tyler, TX, since 1990. "It's like being a professional football coach," says Rives. "If you win you're great; if you lose you're out. It's just that simple." Brainfood talked to Jerry to find out about his winning formula.