Brainworks Software

PRODUCTS

Brainworks' PageSmart™

Classified Pagination Software That Increases Profits

Brainworks provides a unified solution. Through a single database, Brainworks manages all of your advertising: display, classified and preprints, as well as billing, accounts receivable, contracts, layout, pagination, marketing, sales force automation and web/palm integration. Brainworks Classified pagination is a component of this unified solution, or may be implemented as an independent Classified pagination system and integrated with other third-party advertising solutions.

Efficient Pagination Increases Profits
Build efficiencies while increasing sales volume. Brainworks classified pagination reduces your cost through a variety of timesaving features. Features such as "first time ad" headers, and autofillers provide additional revenue opportunities for ad takers. The result: a better bottom line for your newspaper.

High Performance Pagination Becomes a Reality
Paginate a typical classified section in minutes! Brainworks high performance WYSIWYG interface allows you to see ads precisely as they will appear in print. Full drag and drop functionality gives you absolute control over the process.

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Ease of Use
With its automatic functionality, as well as a highly user-friendly GUI drag and drop interface, Brainworks makes paginating easy and efficient. Just set your preferences and the ads will flow onto the page like magic.

Rich Feature Set
Brainworks classified pagination handles liners, legals, and display ads. You benefit from user definable rules, lineage reports, autofillers, header integrity, page forecasts, and flexible ad searches.

Publish to the Web Simultaneously
Brainworks Class2Web module channels your classified ads concurrently to print and Web. Increase ad revenues without additional overhead.

A Proven Track Record of Delivering Cutting Edge Technology
Since Brainworks released the industry's first Windows based advertising system over a decade ago, the company has continued a tradition of leveraging the most effective and current technologies. The corporate mission is maximizing the profitability and productivity of newspapers.

Brainworks - The Platform for Today and Tomorrow
Brainworks ROP Pagination is a cross platform solution. You have the freedom to choose either PC or Macintosh workstations. Operates on Microsoft Windows 2000¨, and Sun-Solaris™ servers. Database options include SQL Server™, and Oracle¨. One system can support multiple users in a single location, or multiple users spread over a broad geographical area using a Wide Area Network.

At Brainworks, Customer Satisfaction Is Paramount
The technical team provides outstanding 24x7 support, is highly responsive to the needs of the industry, and is proactive in leveraging technologies to keep Brainworks customers ahead of the times.

Profit from Brainworks
Find out more about how Brainworks software can make your newspaper more profitable. Online and onsite demonstrations are available upon request.
 
Pagination Products
• DummySmart™ for ROP
• PageSmart™ for Classified
• Classified-to-Web

" We're really pleased with the Brainworks Classified Pagination program. It's definitely fast and includes all the features we need under one menu. It's extremely convenient to use and it's very easy to train new users. "

-Kim Alexander, Classified Manager
The Vicksburg Post, Vicksburg, MS


Quick, easy and logical classified pagination
Flexible, adaptable spacing rules, filler preferences and flow direction
Color coded page preview to help refine layout before importing ad content
Display ad layout is keyed to classification to keep ads near appropriate liners
Pagination functions arranged in sequential order under one menu
At layout stage undo and redo of ad flow is very fast
Automated fillers are adjusted as ads reflow and follow user definable rules
Movable palettes help identify ad content, locate particular ads and catch text overflow
Long liners can be allowed to wrap from column to column for tighter layout
Custom tool palettes can provide shortcuts to all pagination functions
Rules for look-ahead can be changed in mid-cycle for layout refinements
Display ad content can be updated as changes in composition occur
Major or minor headers can be set to repeat
Leading or trailing pages can be squared off over any number of columns for best fit
Ads on pages can be updated one at a time, by page or by edition
All ad data is stored in a powerful relational database (SQL Server® or Oracle®
Reporting is infinitely flexible for manifests, tearsheets, appearance checking etc.
User definable print job settings eliminate costly reprinting due to setup errors, especially for color separations to film
Working in tandem with classified ad entry, pagination can manage "New Listing" fillers to enhance revenue and reduce manual intervention
Ad lists can be prepared in many ways to customize sort order within classifications and the order of classifications themselves by publication or by day of week
Class2Web is tightly integrated with pagination to allow effortless preparation of ads for the web, including graphics!
Display ad lists can be obtained seamlessly from Brainworks Advertising or imported from third party systems
No limit to number and design of layout templates
Page layout detects color conflicts