Brainworks provides a unified solution. Through a single database, Brainworks manages all of your advertising: display, classified and preprints, as well as billing, accounts receivable, contracts, layout, pagination, marketing, sales force automation and web/palm integration. Brainworks Integrated Marketing System is a component of this unified solution.

Master Your Market
Increase your prospecting database by importing potential advertisers and vital market data from Dun & Bradstreet, Equifax, and other sources. Brainworks uses a single database for all advertisers and prospects, so your prospect data is clean, complete, and accurate. Knowing 100% of your prospects allows you to realize the maximum result from your marketing efforts.

Unleash the Power of Your Database to Create Focused, Effective Sales Campaigns
Brainworks allows you to mine your advertising history, and direct current marketing campaigns based upon advertisers' past behaviors. Additional prospect selection, based on advertiser and prospect profiling, creates a market that is very targeted and highly effective. By using the power of your Brainworks advertising and prospecting database, you focus your campaigns and get the best return on your marketing investment.

View Screen Shot

Powerful, Flexible Telemarketing Tools
A comprehensive, ultra efficient set of telemarketing tools permits you to deploy your marketing campaigns via one or more telemarketers. Brainworks handles automatic call queuing and distribution. A lightning fast GUI interface maximizes your calls per hour. Users may even enter advertising orders directly from the telemarketing screen.

Integrated Scheduling Brings It Together
Brainworks telemarketing process is fully integrated at the prospect, advertising, and scheduling levels with Brainworks Sales Force Automation. Telemarketers may view sales reps' schedules and make appointments that fit around existing commitments. Sales rep time utilization is maximized, for optimal sales results.

Multiply Your Efforts with Broadcast Fax, Mail Merge, and Email
Brainworks provides seamless faxing, mailing, and emailing to all prospects and advertisers in your marketing campaign. This may be used to supplement telemarketing efforts, or as your primary marketing vehicle. Brainworks ensures that your marketing benefits from every technological advantage.

Taking Marketing Data to the Palmtop
Brainworks integrates with Palm™, Pocket PC, Handspring™, and all other PDA devices. Sales reps in the field are empowered with all advertiser and prospect data, including sales history, full accounting information and credit status. All appointment, call, and to-do scheduling information is also synchronized with PDA devices. Sales reps spend more time in the field, less time calling back to the office, and are better equipped to respond to the advertiser. The result: increased sales.

Web Integration Completes the Circle
From any web browser in the world, a sales rep or manager can review their accounts, schedules, accounting, credit, and sales data.

Reporting - Get What You Want, When You Want It!
In seconds, easily define and generate any advertising report: detailed, summary, or comparative. Quickly select the elements to include, indicate your sorting and filtering preferences, and your report appears instantly on the screen. Report on classified and display advertising together or separately. Report by salesperson, territory, division, publication, edition, section, date, ad type, advertiser, SIC code, day of week, promotion, or any user definable elements.

A Proven Track Record of Delivering Cutting Edge Technology
Since Brainworks released the industry's first Windows based advertising system over a decade ago, the company has continued a tradition of leveraging the most effective and current technologies. The corporate mission is maximizing the profitability and productivity of newspapers.

Brainworks - The Platform for Today and Tomorrow
Brainworks ROP Pagination is a cross platform solution. You have the freedom to choose either PC or Macintosh workstations. Operates on Microsoft Windows 2000¨, and Sun-Solaris™ servers. Database options include SQL Server™, and Oracle¨. One system can support multiple users in a single location, or multiple users spread over a broad geographical area using a Wide Area Network.

At Brainworks, Customer Satisfaction Is Paramount
The technical team provides outstanding 24x7 support, is highly responsive to the needs of the industry, and is proactive in leveraging technologies to keep Brainworks customers ahead of the times.

Profit from Brainworks
Find out more about how Brainworks software can make your newspaper more profitable. Online and onsite demonstrations are available upon request.