Brainworks provides a unified solution. Through a single database, Brainworks manages all of your advertising: display, classified and preprints, as well as billing, accounts receivable, contracts, layout, pagination, marketing, sales force automation and web/palm integration. Brainworks Data Mining reporting system is a component of this unified solution.

Unlock the Secrets Hidden within Your Data
Brainworks reporting is for everyone, not just the IT department. Advertising managers, sales reps, billing personnel, department management, production, and the publisher all have the ability to instantly design any advertising report they wish - detailed, summary, or comparative - even charts and graphs! When team members get what they want, when they want it, they are more informed, effective, and can do a better job generating profits for your newspaper. The result: a better bottom line.

Fast to Learn, Fast to Use
Within minutes, you will be designing and generating your own reports. It's literally that easy to learn! Just as importantly, Brainworks reports generate instantly - no more waiting around for reports or queuing them up overnight. You get what you want, when you want it!

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Simplicity and Power Meet at Last
The simplicity and power of the Brainworks interface is the key to putting effective reporting into the hands of your team. In seconds, you may select the advertising elements you wish, indicate your sorting preferences, and tell Brainworks how to filter out just the data you need. All specifications are done using a simple yet highly effective graphical user interface. Highly usable and powerful reporting means your team will be informed and effective.

Reporting is Up-to-the-Minute
Brainworks reports are always current, representing the latest changes and additions to your advertising data. Want to design a report at noon showing ads entered in the morning? No Problem! Want to compare this year to last year? No problem! With Brainworks, you will never have to wait for your information.

The Need for Speed
Once you design your report through the Brainworks fast and easy interface, Brainworks Data Mining goes to work, designing powerful SQL queries in the background, which result in lightning quick generation and presentation of your report.

You Decide What People Can See
With Brainworks, you decide what access to information you want to give to and whom. For example, you may limit a sales rep to reporting on his or her accounts, or limit a sales manager to reporting on his or her sales team.

Save Your Designs for Future Use
Even though reports may be designed in seconds, you may still want to save predefined reports for later use by you or others. Brainworks permits you to save report specifications, along with a description. Recalling the same report is as easy as selecting it from a list.

Knowledge is Power - Spread It Around!
Brainworks Data Mining reporting substantially empowers your team members. Traditionally, newspapers have relied on a designated individual, an IT team, or a complicated third party report writer to create custom reports. By moving away from such constraints, and enabling everyone to get what they need, you create a much more informed and effective organization.

Charts and Graphs - Instantly
Just as quickly as you can design a summary or comparative report, you can display a graph of the same data. Just click on the graphing button and select the style! Brainworks makes the process of graphing instantaneous.

A Proven Track Record of Delivering Cutting Edge Technology
Since Brainworks released the industry's first Windows based advertising system over a decade ago, the company has continued a tradition of leveraging the most effective and current technologies. The corporate mission is maximizing the profitability and productivity of newspapers.

Brainworks - The Platform for Today and Tomorrow
Brainworks ROP Pagination is a cross platform solution. You have the freedom to choose either PC or Macintosh workstations. Operates on Microsoft Windows 2000¨, and Sun-Solaris™ servers. Database options include SQL Server™, and Oracle¨. One system can support multiple users in a single location, or multiple users spread over a broad geographical area using a Wide Area Network.

At Brainworks, Customer Satisfaction Is Paramount
The technical team provides outstanding 24x7 support, is highly responsive to the needs of the industry, and is proactive in leveraging technologies to keep Brainworks customers ahead of the times.

Profit from Brainworks
Find out more about how Brainworks software can make your newspaper more profitable. Online and onsite demonstrations are available upon request.