Through a single database, Brainworks manages all of your advertising: display, classified and preprints, as well as billing, accounts receivable, contracts, layout, pagination, marketing, sales force automation and web/palm integration. Brainworks Classified is a component of this unified solution, or may be implemented as an independent classified advertising system and integrated with other third-party billing, layout, and pagination solutions.

Making Classifieds More Profitable
Increase efficiencies while increasing sales volume. Salespeople prosper from powerful tools, which help them market and sell more ads. Billing and accounting departments benefit from increased efficiency and accountability. The result: A better bottom line for your newspaper.

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Efficient Ad Order Entry Cuts Costs
Enter and manage ads with a minimum of keystrokes. Customizable entry screens, a visual calendar, and a rich WYSIWYG ad composition environment are just the beginning. Intelligent rating and upselling logic, a full audit trail, and highly visual, powerful, and effective composition tools make ad taking fast, easy, and profitable.

Maximize Revenues with Upselling
Brainworks will tell you when an ad is missing revenue-increasing components such as logos, photos, borders, blind boxes, and cross-sells. You are alerted immediately, along with suggested upsell options and pricing. Even the most sophisticated upsell rules are deployed with ease, maximizing the value of every ad.

Unsurpassed Rating Capabilities
If you can think it, Brainworks can rate it. With Brainworks unique "Visual Logic" rates designer, definition of even the most complex rates is easy, clean, and highly visual in nature. Even the most demanding rating rules are easily assimilated and controlled. Brainworks takes the guesswork out of selecting the appropriate rate codes.

Control Credit with Ease
You can define credit rules and terms system-wide and by advertiser. Brainworks' unified advertising and billing solution tracks payment terms and credit limits in real time. Orders that fail credit are automatically routed to the credit workflow queue for processing.

Sell Across Multiple Products or an Entire Enterprise
Quickly and easily schedule ads that include cross-sells and package buys. Revenue allocation is automatic and instantaneous. Reporting and tracking may be done by product, by newspaper site, or across an entire multi-site publishing enterprise.

Minimize Training Time
Brainworks computer based training brings new employees up to speed quickly and easily, so they may begin taking ads in minutes. Online, context sensitive help and videos are only a mouse click away.

Versatile, Powerful Contract Management
Track bulk, frequency, insert, earned, and dollar volume commitments in any combination. Brainworks contracts may be specific to one publication and product type, or may combine multiple publications and product types into a single contract. Effortlessly generate compliance and violation reports. Calculate and select short rates/rebates. Advertisers may track compliance via the Brainworks web based customer service center.

Build Your Markets with Powerful Sales and Marketing Tools
Use Brainworks Integrated Marketing and Sales Force Automation modules to build new business and nurture your existing commercial classified customer base. The Brainworks Unified Advertising System utilizes a common database for advertisers and prospects, and imports from outside prospecting sources such as Dun & Bradstreet Marketplaceª, Equifax, or infoUSA. Powerful email, fax, mail, and telemarketing campaigns are defined and deployed. Highly effective contact management tools are delivered to sales reps at their desktop, palmtop, or across the web.

Reporting - Get What YouWant, When You Want It!
In seconds, easily define and generate any advertising report: detailed, summary, or comparative. Quickly select the elements to include, indicate your sorting and filtering preferences, and your report appears instantly on the screen. Report on classified and display advertising together or separately. Report by salesperson, territory, division, publication, edition, section, date, ad type, advertiser, SIC code, day of week, promotion, or any user definable elements.

A Proven Track Record of Delivering Cutting Edge Technology
Since Brainworks released the industry's first Windows based advertising system over a decade ago, the company has continued a tradition of leveraging the most effective and current technologies. The corporate mission is maximizing the profitability and productivity of newspapers.

Brainworks - The Platform for Today and Tomorrow
Brainworks ROP Pagination is a cross platform solution. You have the freedom to choose either PC or Macintosh workstations. Operates on Microsoft Windows 2000¨, and Sun-Solarisª servers. Database options include SQL Serverª, and Oracle¨. One system can support multiple users in a single location, or multiple users spread over a broad geographical area using a Wide Area Network.

At Brainworks, Customer Satisfaction Is Paramount
The technical team provides outstanding 24x7 support, is highly responsive to the needs of the industry, and is proactive in leveraging technologies to keep Brainworks customers ahead of the times.

Profit from Brainworks
Find out more about how Brainworks software can make your newspaper more profitable. Online and onsite demonstrations are available upon request.