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Brainworks' Classified Web Publishing

Creates a New Profit Source

Brainworks provides a unified solution. Through a single database, Brainworks manages all of your advertising: display, classified and preprints, as well as billing, accounts receivable, contracts, layout, pagination, marketing, sales force automation and web/palm integration. Brainworks Class2Web is a component of this unified solution.

Create a New Revenue Stream - Instantly
Brainworks Class2Web provides an easy, effective vehicle to publish your classified ads to your web site. As a result, you gain the potential to upsell all classified ads on the web, without incurring additional overhead. The result: A better bottom line for your newspaper.

You Choose Your Internet Strategy - Brainworks Deploys It
You may either sell the Internet as a distinct publication, or as part of a package. Either way, Brainworks will route the appropriate ads for publication on your web site.

A Unified Solution Makes for Quick Work
Class2Web will automatically generate an indexed page of ads from the same output that produces your classified section. Simply drop the galley file on the Class2Web icon. Class2Web then automatically processes each line of the file, indexes each major and minor header and renders each ad in HTML format. It's that easy. Type styles and paragraph attributes such as bold, italic, justify right and center, as well as other popular formats are translated directly into HTML.

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Web Publishing Made Easy
After running the application, simply drag the file containing your new Web page to your Internet server. If you're using an outside provider, log on and drag the new file into place. In addition, Class2Web allows the use of custom banners, backgrounds and logos.

Brainworks is Standards Based
Brainworks Class2Web produces fully compliant XHTML code. Cascading Style Sheets let you define the look and feel of your ads on the web.

Put your Brand on the Web
Customize anything about the appearance of your classified ads on the web. Write your own headers and trailers for both the ads and the ad index. Edit a special ClassStyles file to control the appearance of the elements on your web page. Edit the Cascading Style Sheets to fully control the type and color of your ads.

Transmit your ads to Regional and National Providers
Special versions of Class2Web let you send your classified ad text and graphics to third party providers that present a database of regional and national ads from many newspapers for web users.

A Proven Track Record of Delivering Cutting Edge Technology
Since Brainworks released the industry's first Windows based advertising system over a decade ago, the company has continued a tradition of leveraging the most effective and current technologies. The corporate mission is maximizing the profitability and productivity of newspapers.

Brainworks - The Platform for Today and Tomorrow
Brainworks ROP Pagination is a cross platform solution. You have the freedom to choose either PC or Macintosh workstations. Operates on Microsoft Windows 2000¨, and Sun-Solaris™ servers. Database options include SQL Server™, and Oracle¨. One system can support multiple users in a single location, or multiple users spread over a broad geographical area using a Wide Area Network.

At Brainworks, Customer Satisfaction Is Paramount
The technical team provides outstanding 24x7 support, is highly responsive to the needs of the industry, and is proactive in leveraging technologies to keep Brainworks customers ahead of the times.

Profit from Brainworks
Find out more about how Brainworks software can make your newspaper more profitable. Online and onsite demonstrations are available upon request.
 
Pagination Products
DummySmart™ for ROP
PageSmart™ for Classified
• Classified-to-Web

" We're running Semi-Display Classifieds with graphics on the Web... A lot of 'em! This is a great feature. New revenue stream with not much effort or training on our end! It's great! It's speedy. It's very easy to use. It only takes about five minutes to process thousands of liners; dozens of semi-display ads and move them to our web site. "

-Mark Van Patten, General Manager
Bowling Green Daily News, Bowling Green, KY


Standards based
XHTML compliant output
CSS2 style sheets
Increase revenues by selling semi-display ads with graphics
Brand your classifieds with your look
Completely customizable
Add your own banners
Control your type
Negligible personnel overhead
Output to regional and national databases or other third party internet service providers
Simple, yet powerful
Easy to learn and use
High creativity control
Versatile operation
Preserves text and paragraph styles
Updates page automatically
Creates index and links
Automatically generates indexed classifieds on the web
Easy upload to internet server
Add customized links to the ad directory or the ads
Add your own text to headers and trailers
Drag and drop operation
 
 
 
 

Customer Interviews
Nelson Clyde IV
Publisher
Art McLelland
VP Sales and Marketing
Jerry Rives
Circulation Director
More Information