Art explains how, with Brainworks' Data Mining, he no longer has to "work blind." Art also notes Brainworks' ease of use, and the benefits of being on the Microsoft platform.

How can newspapers get consistently high performance from their phone room staffs? Brainworks embeds the proven techniques of top ad-sellers right into the software, then monitors every sale while in progress, and provides in-context prompts and cues to maximize the value of every sale by every rep. Nothing is overlooked, so there's absolutely no reason to leave money on the table anymore. John describes in detail.

John describes in full detail the numerous ways that Brainworks' classifed advertising system can increase revenue on almost every order utilizing its integrated upselling and cross-selling tools, as well as its built-in ability to make reps incredibly more productive when both taking new orders and getting repeat business from existing customers.

John notes three stories of dramatic revenue increases at Brainworks' sites: The Houston Greensheet's immediate seven-figure annual ad revenue increase; Tyler Morning Telegraph's 47 consecutive months of increased classified ad revenue; and The Port Charlotte Sun Herald's 37% increased classified revenue in the first year after implementation.

Lauren explains that with Brainworks classified software there is almost never an ad that doesn't have one or more up-sells, and how this has helped create continued monthly increases in ad revenues for her newspaper.

A phone room rep discusses how easy it is to use Brainworks classified software, and demonstrates several of the features that make selling ads simple and highly profitable.