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CircSmart: Circulation Software With Embedded Mapping
"Route yourself from the stone age to the computer age."
-Jerry Rives, Circulation Director,
Tyler Morning Telegraph
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Brainworks CircSmart finally brings circulation
directors the tool they need most: integrated
mapping. How easy is it for you to obtain routing
information from your current system? CircSmart
offers drag-and-drop ease in a familiar Windows environment that
gives instant access to your data. No more hand-drawn boundaries,
manual addressing, or trips into the field to find new streets and
subdivisions. CircSmart maps update automatically via data from
MapInfo. You have to see it to believe it. And once you do you'll say,
"goodbye routing wheel, hello new starts!"
Contact us, or call 800-755-1111 to learn more about how Brainworks' products will help you make more money.
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Jerry Rives, Circulation Director, Tyler Morning Telegraph
Jerry recently brought in Brainworks' CircSmart™ circulation and audience development software. In this interview he explains how the new software, and especially the embedded mapping feature, not only simplifies managing his deparment but is turning it into a profit center.
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John Barry On ... CircSmart™ Circulation and Audience Development Software
Circulation software is no longer a cost center but a profit producer with Brainworks' CircSmart(tm). Embedded mapping from MapInfo, integrated demographics, and tools for selling pre-prints, direct mail and solo mail not only brings circulation into the 21st century in terms of efficiency and productivity but also creates numerous opportunities for new revenue growth, joining circulation to the other revenue producing areas of modern newspapers and media companies.
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Dick Kitzmiller, General Manager on CircSmart™ Circulation and Audience Development Software
Dick discusses the revolutionary technology that takes circulation software beyond distribution and makes it a bonafide revenue producing tool for modern newspapers and media companies. Brainworks' CircSmart incorporates fully embedded mapping from MapInfo which opens up a world of revenue opportunities, especially in the area of targeted inserts, pre-print advertising, and audience development.
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