Brainworks Software: November 2007 Archives
Yahoo and Adobe will partner to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.
Until now, publishers have been able to embed only static ads on PDF files, but Yahoo and Adobe are developing a system to make those documents display contextually relevant ads delivered on the fly from Yahoo's inventory at any given time.
The inclusion of pay-per-click text ads on PDF (Portable Document Format) files will give publishers another revenue-generating option for the content they have in this popular Adobe document format
The benefit for advertisers: They get a new channel for their ads.
The service is free for publishers, who don't need to buy or install any software for it. At this time, only U.S.-based publishers whose sites are in English can participate in the program.
Read complete article ...
Until now, publishers have been able to embed only static ads on PDF files, but Yahoo and Adobe are developing a system to make those documents display contextually relevant ads delivered on the fly from Yahoo's inventory at any given time.
The inclusion of pay-per-click text ads on PDF (Portable Document Format) files will give publishers another revenue-generating option for the content they have in this popular Adobe document format
The benefit for advertisers: They get a new channel for their ads.
The service is free for publishers, who don't need to buy or install any software for it. At this time, only U.S.-based publishers whose sites are in English can participate in the program.
Read complete article ...
Supported by numerous facts and studies, this NAA article points out that consumers still prefer newspapers when it comes to making buying decisions or gathering information before making purchases. From the article:
"In a fragmented media environment with channel proliferation, consumer control of media messages and advertiser demand for accountability, the most effective marketing vehicle may surprise you: newspaper media--in print, online and combined.
"Why newspaper media? Because in a world where consumers are tuning out advertising right and left, independent research shows that newspapers are a destination--not a distraction--for advertising content.
"According to research by the Readership Institute at Northwestern University, advertising is one of the top five drivers of newspaper readership. That's because consumers seek out the newspaper to make product buying decisions."
Regarding online efforts, the article points out:
"Newspapers own 11 of the top 25 online news and information Web sites and, locally, they provide the dominant information site in most of the top 75 markets."
So, is the death of newspapers imminent? Consider this:
"While newspaper circulation has gradually eroded, newspapers' readership continues to be strong and its total audience has expanded with the introduction of a variety of print and digital products. Newspapers--in print and online--are the number one local media brand.
"Newspapers also provide unique opportunities to reach broad or targeted audiences across multiple products in the local market. Using the traditional newspaper, niche and specialty, publications and a variety of Web sites, advertisers can reach more adults in a specific market than they could with other any other media. And the portfolio of products allows advertisers to target specific segments geographically, demographically or by interest."
More facts and figures are available in the article.
Read complete article ...
"In a fragmented media environment with channel proliferation, consumer control of media messages and advertiser demand for accountability, the most effective marketing vehicle may surprise you: newspaper media--in print, online and combined.
"Why newspaper media? Because in a world where consumers are tuning out advertising right and left, independent research shows that newspapers are a destination--not a distraction--for advertising content.
"According to research by the Readership Institute at Northwestern University, advertising is one of the top five drivers of newspaper readership. That's because consumers seek out the newspaper to make product buying decisions."
Regarding online efforts, the article points out:
"Newspapers own 11 of the top 25 online news and information Web sites and, locally, they provide the dominant information site in most of the top 75 markets."
So, is the death of newspapers imminent? Consider this:
"While newspaper circulation has gradually eroded, newspapers' readership continues to be strong and its total audience has expanded with the introduction of a variety of print and digital products. Newspapers--in print and online--are the number one local media brand.
"Newspapers also provide unique opportunities to reach broad or targeted audiences across multiple products in the local market. Using the traditional newspaper, niche and specialty, publications and a variety of Web sites, advertisers can reach more adults in a specific market than they could with other any other media. And the portfolio of products allows advertisers to target specific segments geographically, demographically or by interest."
More facts and figures are available in the article.
Read complete article ...
Newspapers of the future won't be found on the Internet, under a prototype for the future suggested by Tim O'Briant, news director of the Aiken (S.C.) Standard. Instead, they would be available by subscription across a proprietary satellite-based communications network. O'Briant outlined his "think outside the box" vision in a contest entry that earned him a $2,000 cash prize in the Newspaper of the Future contest, sponsored by SNPA's Readership Committee.
The contest required people to submit their vision of what newspapers would look like in 10 years. They were asked to think about innovations that would sustain and nurture newspapers - or reinvent them - and how newspapers in 2017 would connect and engage readers and broader audiences in communities by redefining local news and the roles journalists play.
Newspapers 2017 is a radical look at what news gathering and distribution organizations might look like in the not-too-distant future. The video is thought provoking and challenges publishers to get serious about considering how modern technology might be used to reinvent the business of news.
Read complete article.
View video in Flash format.
The contest required people to submit their vision of what newspapers would look like in 10 years. They were asked to think about innovations that would sustain and nurture newspapers - or reinvent them - and how newspapers in 2017 would connect and engage readers and broader audiences in communities by redefining local news and the roles journalists play.
Newspapers 2017 is a radical look at what news gathering and distribution organizations might look like in the not-too-distant future. The video is thought provoking and challenges publishers to get serious about considering how modern technology might be used to reinvent the business of news.
Read complete article.
View video in Flash format.
