Yahoo and Adobe Team Up to Put Online Ads in PDFs
Yahoo and Adobe will partner to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.
Until now, publishers have been able to embed only static ads on PDF files, but Yahoo and Adobe are developing a system to make those documents display contextually relevant ads delivered on the fly from Yahoo's inventory at any given time.
The inclusion of pay-per-click text ads on PDF (Portable Document Format) files will give publishers another revenue-generating option for the content they have in this popular Adobe document format
The benefit for advertisers: They get a new channel for their ads.
The service is free for publishers, who don't need to buy or install any software for it. At this time, only U.S.-based publishers whose sites are in English can participate in the program.
Read complete article ...
Until now, publishers have been able to embed only static ads on PDF files, but Yahoo and Adobe are developing a system to make those documents display contextually relevant ads delivered on the fly from Yahoo's inventory at any given time.
The inclusion of pay-per-click text ads on PDF (Portable Document Format) files will give publishers another revenue-generating option for the content they have in this popular Adobe document format
The benefit for advertisers: They get a new channel for their ads.
The service is free for publishers, who don't need to buy or install any software for it. At this time, only U.S.-based publishers whose sites are in English can participate in the program.
Read complete article ...
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