Radio Embraces Ads Created By Customers and Targeted Demographically

The concepts of demographics, mapping and consumer ad creation is about to be embraced by the radio industry. As reported in the NY  Times, a company called "TargetSpot" now allows clients to create radio spots online, as well as locate and target an audience based on demographic research. CBS Radio hopes to use the service to increase revenues by attracting new advertisers. From the article:

"As more people listen to the radio over the Internet, radio stations have been looking to generate new advertising revenue from the medium. A start-up company, TargetSpot, is trying to turn this nascent field into a viable business, and CBS Radio is its first customer.

"TargetSpot is planning a service that will let advertisers of any size -- from a local restaurant to a national chain -- create commercials for their desired audience and buy ads that will be slipped into online radio programming. The service, which CBS Radio in part financed, will debut June 28."