The Traditional Newspaper: Relaxing, Enjoyable, and the Perfect Gateway Online

Traditional newspapers offer portability and easy access (no computer or Internet connection required). But online news sources offer far greater variety and depth. How is this new medium affecting the way people consume news? The article below follows the changing media consumption patterns of an executive, but it reveals a trend that's ongoing throughout our culture. Modern newspapers have already begun to join the online mix, but this is just the beginning. Modern readers often are using traditional newspapers to jump online for greater depth. Are newspapers ready to make the move with them? From the article:

"I'm a news junkie. Since I moved to the East Coast in 1988, I've been reading "The New York Times" and the "Wall Street Journal" every morning. I've been listening to CNN while getting dressed in the morning since it started airing. And over the past five years, I've added My Yahoo and Google News check-ins throughout the day. In the last year or so, I've also included RSS feeds and blog selections in the mix. Historically, though, my single biggest block of news time has been in the morning, as I read the papers and enjoyed my first cup of coffee.

"A year ago, I decided I needed Internet access and a PC to complete my morning news consumption experience. The newspaper stories I read increasingly featured URLs, which begged further exploration, plus many articles raised more questions than they answered. I moved my morning newspaper-and-coffee ritual from the kitchen table to my home office so I could add online. Things haven't been the same since."

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