May 2007 Archives
Traditional newspapers offer portability and easy access (no computer or Internet connection required). But online news sources offer far greater variety and depth. How is this new medium affecting the way people consume news? The article below follows the changing media consumption patterns of an executive, but it reveals a trend that's ongoing throughout our culture. Modern newspapers have already begun to join the online mix, but this is just the beginning. Modern readers often are using traditional newspapers to jump online for greater depth. Are newspapers ready to make the move with them? From the article:
"I'm a news junkie. Since I moved to the East Coast in 1988, I've been reading "The New York Times" and the "Wall Street Journal" every morning. I've been listening to CNN while getting dressed in the morning since it started airing. And over the past five years, I've added My Yahoo and Google News check-ins throughout the day. In the last year or so, I've also included RSS feeds and blog selections in the mix. Historically, though, my single biggest block of news time has been in the morning, as I read the papers and enjoyed my first cup of coffee.
"A year ago, I decided I needed Internet access and a PC to complete my morning news consumption experience. The newspaper stories I read increasingly featured URLs, which begged further exploration, plus many articles raised more questions than they answered. I moved my morning newspaper-and-coffee ritual from the kitchen table to my home office so I could add online. Things haven't been the same since."
Read the complete article ...
"I'm a news junkie. Since I moved to the East Coast in 1988, I've been reading "The New York Times" and the "Wall Street Journal" every morning. I've been listening to CNN while getting dressed in the morning since it started airing. And over the past five years, I've added My Yahoo and Google News check-ins throughout the day. In the last year or so, I've also included RSS feeds and blog selections in the mix. Historically, though, my single biggest block of news time has been in the morning, as I read the papers and enjoyed my first cup of coffee.
"A year ago, I decided I needed Internet access and a PC to complete my morning news consumption experience. The newspaper stories I read increasingly featured URLs, which begged further exploration, plus many articles raised more questions than they answered. I moved my morning newspaper-and-coffee ritual from the kitchen table to my home office so I could add online. Things haven't been the same since."
Read the complete article ...
The concepts of demographics, mapping and consumer ad creation is about to be embraced by the radio industry. As reported in the NY Times, a company called "TargetSpot" now allows clients to create radio spots online, as well as locate and target an audience based on demographic research. CBS Radio hopes to use the service to increase revenues by attracting new advertisers. From the article:
"As more people listen to the radio over the Internet, radio stations have been looking to generate new advertising revenue from the medium. A start-up company, TargetSpot, is trying to turn this nascent field into a viable business, and CBS Radio is its first customer.
"TargetSpot is planning a service that will let advertisers of any size -- from a local restaurant to a national chain -- create commercials for their desired audience and buy ads that will be slipped into online radio programming. The service, which CBS Radio in part financed, will debut June 28."
"As more people listen to the radio over the Internet, radio stations have been looking to generate new advertising revenue from the medium. A start-up company, TargetSpot, is trying to turn this nascent field into a viable business, and CBS Radio is its first customer.
"TargetSpot is planning a service that will let advertisers of any size -- from a local restaurant to a national chain -- create commercials for their desired audience and buy ads that will be slipped into online radio programming. The service, which CBS Radio in part financed, will debut June 28."
