Yahoo Strengthens Newspaper Consortium

By Brainworks Software on April 17, 2007 2:53 PM | | Comments (0) | TrackBacks (0)
A group of 12 newspaper companies and Yahoo have expanded a deal formed in November last year. The agreement stipulates for shared content and the cross-selling of ads beyond the integration of local papers with Yahoo-owned HotJobs.com listings described in November. Graphical advertising will be routed through Yahoo's ad-serving, targeting, and inventory management system. Yahoo's sales force will sell newspaper inventory to national advertisers. In turn, each member newspaper sales team can sell online inventory controlled by Yahoo to local advertisers.

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This page contains a single entry by Brainworks Software published on April 17, 2007 2:53 PM.

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