NY Times Brings Video, and More, Into Its Online Product

The NY Times has redesigned it's website and is moving headlong into the use of proven Web methodology including personalization, searchable news archives, "most popular" ratings for articles searches and movies, and video on the home page. Video is particularly interesting as it brings with it a large new source of ad inventory, which the Times is very confident it can sell. Is it time for modern newspapers to move "beyond print?" Read this ClickZ.com article to find out:

"New and planned NYTimes.com enhancements bring additional video ad inventory and sponsorship opportunities as well as promises of a more personalized experience for the news site's readers.

"As part of a host of new site features to be launched in the coming weeks, NYTimes.com will now present more original video content directly on its homepage.

"'There's just going to be more inventory for video [ads],' said Alyson Racer, VP sales at NYTimes.com, adding, 'You hear it across the Web; there's a thirst for this kind of inventory.' 'Pre-roll inventory is very, very, very much in demand,' affirmed Paul Palumbo, research director at AccuStream iMedia Research. '[NYTimes.com] will have no trouble whatsoever selling what they make available,' he continued.

"NYTimes.com has also made available new 'book ends' ad placements on the right and left of the homepage masthead image. Sponsorships are also being offered in a new 'most popular' section and within a personalized platform being developed, according to Rob Larson, director of product management and development for NYTimes.com.

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